The Affiliate Lab Review – My Honest Take After Digging Deep

Hey there. I’m Mahmud Karim.

And if you’re reading this, you are probably seriously considering affiliate marketing. So you’ve probably heard about Matt Diggity a lot. 

Perhaps you’ve encountered rave reviews, bewildering Reddit threads, or even reviews from competitive companies that seem… slick. 

You want a no-bullshit answer. Not hype. Not fluff. 

 So if you’ve made it this far – and I hope you have – let’s go much, much deeper. 

I have reviewed their student outcomes, examined the curriculum, and over weighed the criticism.  

What Is The Affiliate Lab, and How Does Matt Diggity Actually Help You Make Money?

The Affiliate Lab, or TAL for short, is essentially a training course by Matt Diggity, an internet entrepreneur and SEO expert.

 But it is not merely a course. It’s more like a personal incubator for developing, nurturing and even selling or, “flipping,” affiliate websites. 

Matt Diggity’s whole philosophy is based on white-hat, sustainable SEO. Forget the “get rich quick” meme that is everywhere on Instagram. This is a matter of learning how to:  

Who is it intended for? To be honest, it’s ideal for two groups of individuals; 

• Those who are new to affiliate marketing but don’t have a clue where to begin. TAL makes no assumptions and takes you step by step through each action required to register your first domain and publish your first article. 

• The frustrated intermediate who has attempted a few things, perhaps even constructed a couple of sites, but who just can’t get consistent levels of traffic or rankings.  This is where TAL really excels, the premium SEO modules take it to the next level with strategies that you aren’t going to find on free YouTube videos.  

Matt Diggity doesn’t just have a dream to sell. He’s not selling you an idea, he’s selling you a process, a system that has been painstakingly developed by him through the process of creating and selling his own seven figure websites. 

And what of his credibility? It’s dope. He’s the owner of multiple seven-figure businesses in the SEO niche, such as Diggity Marketing and Authority Builders. He’s not doing this on the side; this is his life’s work. 

Inside The Affiliate Lab – What’s Actually in the Program?

So what does that get you? This is not a bunch of PDFs or a few hours of video.

As far as I can tell, The Affiliate Lab is an ever-evolving course that gets updated. The layout is in a logical order from “What is a niche?” to “How do I sell my site for $50,000?” 

Here’s a high level overview of the key modules you can expect: 

Foundation & Mindset: Setting the foundation and the business model to help you get your head in the right place. Actually it is more important than you might think. 

Niche selection: This is vital. TAL is about learning how to back up a hunch about a niche with actual data rather than just a hunch. You will learn how to find topics with buyer intent and low competition. 

Site Architecture & Setup: They take you through the complete technical setup of your WordPress Site from hosting and domain registration to essential plugins and on page SEO structure. 

Content Creating & SEO: Here is where the bulk of the course is. You will discover how to research keywords, how to format your articles for users and search engines and how to write content that ranks. This doesn’t mean stuffing keywords, but instead providing the best possible resource on that subject. 

Link building: where many affiliate marketers go wrong. TAL encompasses an overall ethical approach to acquiring the back links you require to enhance the authority and rankings of your site. This is frequently mentioned as one of the most valuable aspects of the program. 

Scaling & Flipping: You are now making money off your site, now what? TAL shows you the processes and how to scale your content. And when you do want to cash out, they take care of the entire process of appraising and selling your website on sites like Flippa or Empire Flippers.

In addition to the main video lessons, you also have access to a private community. This is enormous. Having the opportunity to ask questions, share a win or get feedback from other peers or the TAL team can be the difference between throwing in the towel and fighting through a rough patch. 

The entire thing is set up to be evergreen – something that is not connected to something that is temporary or trends. The fundamentals of SEO and what it means to build a good website don’t really change that much from one year to the other. 

The Affiliate Lab Cost – Is the Price Tag Justified?

Let’s get down to money. No bullshit. 

The Affiliate Lab is not an inexpensive course. As of the time of this writing, that investment is about $997. 

So that’s a lot of money for most people. But here’s the context that most reviews fail to provide: It’s not a cost, it’s an investment of capital in your business’s future. Consider it this way. 

If you wanted to open a traditional store-front business like a coffee shop or retail store you’d be paying tens and hundreds of thousands of dollars. You also get something like a full system by a leading expert when it comes to TAL for under a grand. 

Sure, you’ll have other expenses later on – your domain name, hosting, perhaps some pro tools for keyword research or link analysis. But the main education is packaged into that one fee. 

Numerous reviewers and former students say, that for those who have a $2000+ serious investment to make in order to start an affiliate business, the cost of the course is definitely an expense that forms a part of that upfront investment. 

My personal opinion is: If you are super budget constrained and just “curious”, then perhaps try free resources to begin with. 

But if you are serious, have a small amount of investable capital, and are ready to approach this like a bona-fide business, then TAL is worth far less than it could return. It may save you months, if not years, of expensive trial-and-error. 

Are Students Getting Results? 

This is the million dollar question (sometimes literally). Is anybody making any money? 

The short answer is yes. 

There are dozens of public examples from TAL students who have created successful sites. There are no shortages of case studies on their official website and community. 

You will see students posting screenshots of traffic from their Google Search Console, monthly earnings from affiliate programs such as Amazon Associates or ShareASale, and even what they sold their sites for when they chose to flip them. 

One of my favorite was a student who earned zero to over 5000 dollars a month by the end of their first year with a website built using the TAL blueprint by employing affiliate sales. 

It wasn’t instantaneous, but it was progressive and authentic. Importantly, this course has been available since 2017, which in online course world is a lifetime ago. But if it were a scam or a dud, it would have gone away long ago. 

That it is still in use, still being updated, and selling at a premium price is testament to its effectiveness. Clients have stated that it is among “one of the best ‘Make money online’ courses” as it is very detailed and systematic allowing people of all levels of experience to follow along. 

You’ll also find some negative reviews, of course. 

Most of those (if you really investigate) tend to come down to one of two things: Either the student did not actually do the work, or their expectations were for 30 days instead of the 6-12 months that it can take. This is a marathon, not a sprint. 

Pro and Cons

Pros

• Depth and Detail – This is most often lauded. The course doesn’t miss a step. It’s everything from the basic to the very advanced and is palatable.

• Niche Down to Sustainable SEO: Among all of the shady techniques used by some in the industry, TAL’s focus and use of white-hat, Google friendly methods is refreshing and fundamental for its future success.

• The Community: The small, private, active community of students sharing a similar mindset is an incredible and supportive resource for accountability. It’s Evergreen and

• Updated: The foundation of the strategy is classic but the course also receives regular updates with new information about the ever changing world of SEO.

Cons

• The Price: As we covered, it’s expensive for some. There’s no way around that.

• It’s a Lot of Work: This is not a criticism of the course itself, but a reality check for the buyer. TAL gives you the map, but you have to walk every mile.  It requires consistent effort, writing skills (or a budget to hire writers), and patience.  

• SEO is a Long Game: If you’re looking for quick cash, this isn’t it.

• You must be okay with the fact that your first 3-6 months might be strictly working on and publishing content without seeing much or any return.

• Information Overload (for some): From the perspective of an absolute beginner, the amount of information can be overwhelming at first. But it is designed to be taken step by step so you shouldn’t skip around too much. 

So, Is The Affiliate Lab Legit or Just Another Overhyped Scam?

The Affiliate Lab is absolutely, 100% legit.

No, it is not a scam. This is not a gimmicky get-rich-quick scheme. It’s a real educational product by a real expert.

Matt Diggity’s track record can be observed. He is an authority in SEO and the owner of several successful businesses. On his own, his net worth is estimated between $2.5 million and $3 million, which he’s created by employing the very strategies he teaches in his course.

It’s a coherent model as a whole. He is teaching something of value and in demand. It is a one-time payment for lifetime entry which connects his success with your own. He desires for you to win so you can be a billboard for his system.

Many of the independent bloggers and you tubers in the niche, who don’t actually work for Diggity, have reviewed the program. Everyone agrees it is one of the best, if not the best affiliate SEO courses out there.

If a course was a scam it wouldn’t have real, provable results of students for almost 10 years. It wouldn’t be the same.